Businesses across the world invest great sums of money into their online reputation and performance. For the most part, businesses are doing this because they recognize perfectly how the consumer is behaving and that in particular is directed at those who heavily use organic search. This is basically where you hit up the search engine and look for ‘medicaid dentist near me’ or ‘best Italian restaurant’, your expectation of course then is that the search engine gives you the most accurate results. There are however some things which are worth baring in mind when you are searching for a service or a product using the search engine.

Beyond Page One

The big battle for companies is to get their website on the first page of those search returns. The reason why page one becomes so important to them is that they know that most customers will not look beyond page two when it comes to finding the product or service that they want. With this being said however, we have to recognize that page one will be exclusively for the big companies with the money to invest and as consumers we should always look beyond that first page, to see what treasure we can find.

Mixing Up The Keywor

If you type in ‘nearest plumber to me’ and then you were also to try ‘plumber near me’ you are going to be given 2 different sets of results. This is because different companies score differently for various keywords, which is why it makes sense for you to try out a number of terms when you are looking to find a great company, product or service.


Adding ‘near me’ will further help to find those local businesses which you need, and this is because the search engines use geotagging and can map out your address to the nearest place that you are searching for. It can be frustrating to find a great service and then discover that it is on the other side of the country, so be sure to add that little bit at the end of the keywords that you are searching for.


Reviews are a fantastic way of getting a clear idea of what exactly a place, product or service is like from the very outset. It is important however to tread with caution when it comes to those reviews because they are not always as they appear. Some businesses will ask friends and family to leave reviews for their business to give them a better line reputation, and this is why it is important to pay particular attention to what is being said. If you see a review with no written feedback then perhaps don’t pay attention to it, just focus on those with lengthy reviews which are packed with details, anything else is going to be very difficult to completely trust.

If you use these tips the next time that you are searching for something, you’ll find that you get the very best options.