It has become more apparent this year than ever before just how important an online presence is for businesses. At the heart of your online presence is your website and that is what has to be on point for you to find success. When it comes to your website you may have heard web geniuses like discuss user experience or UX. The reason why user experience is so important is that you want your visitors to stay on your page for as long as possible, so that you can market and sell to them. In order to deliver the best user experience possible, we have to first identify what exactly our users dislike, and then avoid doing it.
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Fast Page Load Time
In today’s world people don’t have the time to wait around for you site to load and you will be surprised just how quickly people will leave your site if the pages aren’t loading quickly enough. Pages load slower when you have too much media on there, a naturally slow server or plug-ins which aren’t working, you should be aiming for no more than 2 seconds for a page to load.
There is nothing that puts a visitor off more than inviting them to explore your site and then hitting them with a 404 error for a broken link. Always make sure that your site is being checked to ensure that this doesn’t happen.
Call to Action Problems
A call to action is a great way to get your user’s information like email address which you can later use in an email ad campaign. What so many websites do however is overwhelm the visitor the moment that they get to the site, and this is going to end up having the opposite effect and put them off. A single call to action is all you need, anything more than that is overkill.
When users are on your site they don’t want to spend half of their time looking for the menus which they want, they need this to be massively simplified so that they can comfortably bounce around the page. This means that you have to think like a user would, where would they want to tho next? How can you simplify the process? If you are able to do this then you will keep your users happy and you will also see them staying on your site for longer.
There is no time here for mystery, a user should be able to hit your page and know within a heartbeat who you are and what you do. This should be made clear with the imagery, the colors and with the initial headline on the landing page.
If your website doesn’t tick all of these boxes then you are certainly going to run the risk of having users on site who don’t stay for very long, and who certainly won’t be buying anything.