If you want to achieve the best possible SEO performance for a website, SEO reports are going to be essential. SEO reports compile SEO data concisely and outline a path forward to achieve improved SEO performance in the future.
The following are six tips to improve your SEO reporting.
Don’t look at ranking alone when analyzing performance
These days, SEO performance has gotten too complex to be summed up for a particular site in rankings alone. It’s true that the goal is to improve rankings, but it’s more complicated than that.
Not only do you want to achieve good rankings and analyze rankings in your report, but you also need to make sure you’re ranking for the right keywords. You also need to realize that you can get site visitors not only from search engine ranking pages but also from your backlinks and social media pages. Make sure you’re taking a holistic approach to develop your SEO strategy and creating your SEO reports.
Focus on traffic
SEO is all about traffic. However, you need to bring in quality traffic. In your report, you should look into the quality of your traffic. Does the traffic you’re bringing in engage with you and eventually buy from you? Or are you bringing in low-quality traffic that won’t bring you any results?
If you find that your traffic is not high quality, you need to tweak your strategies to figure out how you can improve the quality of your traffic.
Look at how SEO relates to revenue
The relationship between SEO and revenue is something you definitely want to analyze as part of your report. How much more can you bring in regarding revenue by raising your SEO ranking a few positions? Knowing the relationship between SEO and revenue can help you make important decisions regarding which SEO investments will pay off the most for your company.
Know your conversion rate
The conversion rate on your site is a key piece of data that needs to be analyzed in any SEO report you put out. Your conversion rate refers to how many of your site visitors are actually following through with a purchase. Ranking first in search engine pages is no good if you can’t convert incoming traffic to sales. If your conversion rate is low, you need to tweak the layout of your webpage and make improvements that will make purchases on your site a more common occurrence.
Don’t get distracted by the details
Because SEO is such a complex subject, it can be easy to get distracted by all the small details. However, it’s important that you keep the big picture in mind when creating your report. When it comes to SEO reporting, many get too distracted by all the metrics and data to figure out what all these details actually mean. SEO reports are about identifying the insights that will improve your SEO performance. Therefore, you should avoid getting too bogged down by all the small details.
Look at page speeds and develop a strategy for improving lagging speeds
Page load speeds are a detail of SEO reporting that’s easy to overlook. However, slow page speeds are really going to increase your bounce rate and detract from SEO performance significantly over time. Make sure you include an analysis of page speed loading times in your report. If you find that pages are loading more slowly than they should, you should make fixing this issue a priority going forward.
Use these tips for better SEO reporting at your company. These tips will allow you to create reports that are clearer, more insightful, and more effective at boosting your site’s rankings in all the major search engines.